
Rosa
Coolum Beach, Queensland · 2023
Complete redesign, re-brand, full refurbishment and fit-out of a restaurant in a Coolum Beach resort.
The Challenge
The resort's existing restaurant had lost its identity and was failing to attract both hotel guests and the local community. Revenue was declining and the space felt disconnected from the coastal environment.
Our Approach
Rosa was conceived as a coastal dining destination in its own right — not simply a hotel restaurant. A full rebrand, interior fit-out and menu philosophy refresh positioned Rosa as a must-visit Coolum Beach dining experience with a warm, Mediterranean-inspired identity.
The Outcome
Rosa quickly became one of the most talked-about dining destinations on the Sunshine Coast, driving incremental revenue for the resort and earning strong local patronage well beyond hotel guests.

By The Numbers
Type
Restaurant Repositioning
Location
Coolum Beach, QLD
Category
Food & Beverage
Year
2023