Noosa Coffee Roastery
Noosa Heads, Queensland · Recent
Repositioning of the former Punchure Coffee Roastery and subsequent sale.
The Challenge
Punchure Coffee Roastery had built a loyal local following but needed a clearer identity, a stronger retail offer and a presentation that would appeal to a wider audience in a competitive Noosa market.
Andrew's Approach
The business was repositioned around a sharper coffee-led concept, with the offer, presentation and customer experience reviewed as a whole. That groundwork prepared the business for market and supported a clear, well-presented sale process.
The Outcome
The repositioned coffee business was subsequently sold, with the work completed under Andrew's own ownership rather than as a consultancy commission.
By The Numbers
Type
Hospitality Repositioning
Location
Noosa Heads, QLD
Category
Coffee & Hospitality
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